Atlas NewsFlash Volume 2, Issue 6

Tomb Raider Anniversary

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Media: Eidos
Creative: Eidos
Format: Expanding Video

Toyota Prius

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Media: Link, Interactive Division of Hoffman/Lewis
Creative: Link, Interactive Division of Hoffman/Lewis
Format: Expanding

Fort Myers Sanibel

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Media: Respond 360
Creative: BVK
Format: Expanding

Slim Jim

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Media: Crispin Porter + Bogusky
Creative: Crispin Porter + Bogusky
Format: Custom

* Clickthrough Rate: Total Clicks / Total Impressions

* Interaction Rate: Impressions with an Interaction / Total impressions.

* Interaction: User action resulting in ad expansion (Expanding and Floating formats).

* Average Brand Exposure Duration: Average length of time an ad was visible.

* Metrics based on Atlas Rich Media Expanding & Floating ads.

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