Atlas Rich Media: Solutions For You: Design
 
 
 
 
 
  True, ads have to be tracked to measure what’s working and what’s not in a campaign, but why does the dirty work fall to the Flash designer? Learning the different technical requirements from one rich media vendor to the next pulls a designer’s focus away from the creative design they were hired to do, because they need to maintain creative control.  
 
 
   CREATIVE FREEDOM  
    Rather than make creative minds understand our technology, we make technology that understands the creative mind. You can create a single Flash file or multiple files. Hey, it’s your project, not ours.    
   NO ADDED CONSTRAINTS  
    Atlas doesn’t arbitrarily impose constraints on file size or dimensions—in addition to what the publishers require! Adhere to publishers’ specs, and you’re done.    
   NO SURPRISES  
    What you design is what consumers see. Even with all the web’s idiosyncrasies.    
   INTUITIVE TRACKING  
    Atlas’ tracking method is intuitive. If you can type a label, you’re done. No Flash scripting required.
   
 
 
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