Atlas Rich Media: Ad Formats Equivalency Table
 
 
  You could get dizzy comparing formats across the rich media vendors. And all you really want to know is, can Atlas do it, too? The answer: unequivocally, “yes.”   This handy dandy chart shows how other vendors label their formats, and provides the Atlas equivalent.  
   
EXPANDING BANNER
(Optional: video, polite download)
  CheckM8   Expandable, Video  
  DART Motif   In-Page Flash Rectangle, Expanding, Streaming Video, Dynamic Data Feeds  
  Eyeblaster   Expandable Banner, Streaming Video, Polite Banner  
  Klipmart   Expanding  
  PointRoll   FatBoy, TomBoy, TowelBoy  
  TangoZebra   Expand  
  United Virtualities   ShoshBanner  
 
   
FLOATING AD
(Optional: video, polite download)
  CheckM8   Floater, Take-Over, Popup, Video  
  DART Motif   Floating, Streaming Video, Dynamic Data Feed  
  Eyeblaster   Floating Ad, Full Page Overlay, Streaming Video  
  TangoZebra   Overlay, Video  
  United Virtualities   Shoshklele, ShoshTV  
 
   
CUSTOM AD
(Optional: video, polite download)
  CheckM8   Video  
  DART Motif   Streaming Video, Dynamic Data Feed  
  Eyeblaster   VideoStrip, Polite Banner, Streaming Video  
  PointRoll   BadBoy, FoldOver  
  TangoZebra   Video  
 
 
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