Atlas Rich Media: Ad Formats
 
Atlas Rich Media formats are powered by TopLayer® technology, which has been used for more than four years on hundreds of successful campaigns. We’ve simplified the formats, but not the variety of choices. You can create any type of ad you can imagine, so don’t let the simplicity of our “three formats” deceive you. We just don’t go in for over-complicating things. To see how our choices compare to other options in the marketplace, check out the vendor format equivalency table below.
Equivalency Table
 
   EXPANDING BANNER  
 
    Ads that expand over part of the page to reveal a larger, typically interactive layer of the ad.  
 
   FLOATING  
 
    Ads that float over the page’s content.  
 
   CUSTOM  
 
    A floating ad with a reminder, take-over, corner, or any other non-standard ad.  
 
   VIDEO  
 
    Streaming video can be inserted in any of the formats above.  
 
 
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