Atlas Rich Media: Features: Design
 
 
 
 
    Atlas Rich Media is the only solution to provide advanced tools for both creative and media teams in one integrated, streamlined system. What exactly are the capabilities that enable a smooth, reliable workflow? Select from the buttons above to view Atlas Rich Media features by each function of the campaign delivery process.  
 
     DESCRIPTION    BENEFITS  
 
 

You can manage streaming video campaigns using Atlas, with no need for an additional vendor. Atlas lets you include Flash-based streaming video in all your rich media ads, whether they’re in the expanding, floating, or custom format.

  Save substantial costs by working with one vendor instead of a zillion. In addition, you can easily make accurate optimization decisions by comparing your video ad’s performance to other rich media and standard ads. With Atlas’ integrated reporting and single counting methodology, it’s always an apples-to-apples comparison.  
 
 
  You can work easily and intuitively. Our authoring specification helps you to create an ad in a single file without sacrificing the ability to track, resize, and reposition individual elements within your ad. Atlas Rich Media supports Macromedia’s MTK creative spec, which is endorsed by the IAB.   Gain more creative time by eliminating the need to learn complex new specification technologies. To further streamline ad creation, Atlas automatically verifies that files are built to the proper authoring specs.  
 
 
  Ensure that the ads you design look precisely the same across all sites—without any extra effort on your part and without creating multiple versions of an ad.   Focus your energy on true creative tasks while also saving costs. Atlas Rich Media lets you position the same ad differently on multiple publisher sites, even with different sizes and positions, and that saves you from spending inordinate amounts of time revising ads to fit individual placements.  
 
 
  Ensure that your rich media ads complement the pages they appear on. When ads float over elements like drop-downs and Iframes, Atlas Rich Media prevents those elements from bleeding through and displaying along with the ads.   Give users a positive, powerful experience of your brand with ads that perform flawlessly without bleed-through or other errors.  
 
 
  Don't break up a good thing. Just because you have a single Flash file doesn't mean you can't individually size and positioning different parts of an ad (e.g., the floating and reminder parts). Phasing means controlling behavior without having to re-author.   Save time by using the same file to display multiple phases of an ad (including reminder), even if each phase has different dimensions, behavior, and positioning.  
 
 
  Include real-time data—such as stock quotes and special prices—in your rich media ads using Atlas servers or any external server. Any data you include is automatically refreshed.   Improve campaign efficiency for ads that need to be revised frequently. No longer do you need to waste time manually updating information.  
 
 
  Create rich media ads, including video ads, in file sizes as large as 2 MB.   Explore new creative options by avoiding the file-size constraints of other ad serving technologies.  
 
 
  Turn to Atlas for all your creative needs, including creative development, creative troubleshooting, conversion of creative from other vendors, and coding for tracking.   Work more efficiently by using a single vendor for all your rich media needs. As the expert in the field, we can help ensure your work is more rich-media compliant.  
 
 
 
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