Atlas is way into rich media. Personally as well as professionally. We think it’s fun to make images do unexpected things. We think consumers like it, too. But we know the struggles marketers had getting early campaigns off the ground. That’s how we developed our interest in making rich media extremely easy to do.

With a wealth of industry knowledge accumulated over the last few years, we knew exactly which pitfalls to avoid when we launched our rich media product. We acquired a proven technology that had been used successfully by hundreds of advertisers, so we knew we were working with a strong base.

But we also knew that rich media isn’t always the center of the universe. There are other ways to spend money online, and deciding how to divide your budget between them all requires really good, consistent data. So we fortified rich media technology by integrating it into Atlas’ reporting product—the premier product that built our reputation. Creativity, with a built in reality check.

If rich media is even peripherally on your radar screen, get in touch with us. We’d love to brainstorm great campaign ideas, tell you what our technology can do for you, or figure out how we can help you become more successful.